Privacy Policy

1. Information We Collect

We collect information you provide directly to us and information we obtain automatically when you use our Service.

1.1 Information You Provide

• Account Information: Name, email address, password, business name, phone number, and country
• Payment Information: Billing details processed securely through PayPal (we do not store credit card information)
• Profile Information: Any additional information you choose to provide in your profile
• Content: Recipes, formulations, inventory data, and other content you create using our Service
• Communications: Messages you send to us, including support requests and feedback

1.2 Information We Collect Automatically

• Usage Data: How you interact with our Service, features used, and time spent
• Device Information: IP address, browser type, operating system, and device identifiers
• Log Data: Server logs, error reports, and performance data
• Cookies: Small data files stored on your device to enhance your experience

2. How We Use Your Information

We use the information we collect to provide, maintain, and improve our Service.

2.1 Service Provision

• Create and manage your account
• Process payments and manage subscriptions
• Provide customer support and respond to inquiries
• Store and sync your recipes and data across devices

2.2 Service Improvement

• Analyze usage patterns to improve features
• Develop new features and functionality
• Monitor and analyze trends and usage
• Conduct research and analytics

2.3 Communications

• Send service-related notifications and updates
• Provide technical support and customer service
• Send marketing communications (with your consent)
• Notify you of changes to our Service or policies

3. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

3.1 Service Providers

We may share information with trusted third-party service providers who assist us in operating our Service, such as:

• Payment Processing: PayPal for subscription billing and payment processing
• Email Services: Email service providers for transactional and marketing emails
• Analytics: Analytics providers to understand Service usage
• Hosting: Cloud hosting providers for data storage and processing

3.2 Legal Requirements

We may disclose your information if required by law or in response to valid legal requests, such as:

• Court orders or subpoenas
• Government investigations
• Legal proceedings
• Protection of our rights and safety

3.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

4.1 Security Measures

• Encryption of data in transit and at rest
• Secure password hashing
• Regular security audits and updates
• Access controls and authentication
• Secure hosting infrastructure

4.2 Your Responsibility

You are responsible for maintaining the security of your account credentials and should not share your password with others.

5. Data Retention

We retain your personal information for as long as necessary to provide our Service and fulfill the purposes outlined in this Privacy Policy.

5.1 Retention Periods

• Account Data: Retained while your account is active and for a reasonable period after deletion
• Usage Data: Typically retained for up to 2 years for analytics purposes
• Payment Data: Retained as required for tax and legal compliance
• Support Communications: Retained for up to 3 years

6. Your Rights and Choices

You have certain rights regarding your personal information, subject to applicable laws.

6.1 Access and Control

• Access: Request access to your personal information
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal information
• Portability: Request a copy of your data in a portable format
• Restriction: Request restriction of processing in certain circumstances

6.2 Marketing Communications

You can opt out of marketing communications at any time by:

• Clicking the unsubscribe link in emails
• Updating your account preferences
• Contacting us directly

7. Cookies and Tracking

We use cookies and similar technologies to enhance your experience and analyze Service usage.

7.1 Types of Cookies

• Essential Cookies: Required for basic Service functionality
• Performance Cookies: Help us analyze and improve Service performance
• Functional Cookies: Remember your preferences and settings
• Analytics Cookies: Help us understand how you use our Service

7.2 Cookie Control

You can control cookies through your browser settings, but disabling certain cookies may affect Service functionality.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers.

9. Children's Privacy

Our Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.

10. Third-Party Links

Our Service may contain links to third-party websites. We are not responsible for the privacy practices of these external sites.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending an email notification
• Providing notice through our Service

12. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

13. Data Protection Officer

If you are in the European Union, you may contact our Data Protection Officer at: dpo@latherlabpro.com

14. Regulatory Information

This Privacy Policy complies with applicable data protection laws, including:

• General Data Protection Regulation (GDPR) for EU residents
• California Consumer Privacy Act (CCPA) for California residents
• Other applicable local privacy laws